Sam Jukes

A unique experience that placed me outside my comfort zone for the first time in a while. The course encourages growth and agile thinking that are ever present in the world of business and decision making as a CEO. The course provides ample opportunity to learn but more importantly network and cultivate your ideas into reality. A mindset that I will always embrace to build my network.

Combining the course with my life experience, Cacto has flourished from its birthplace on the SBE course. We are a multi-award-winning drinks company with vast growth and opportunity to become the global leader in the cactus water sector. I have kept focus and stayed true to why I started the business which has built a formula for patient, long term success. I'll always look to give back to the course as I believe in its unique ability to allow ambition to thrive amongst those who have what it takes.